MAMMUT APPOINTS NEW CHIEF COMMERCIAL OFFICER

With a broad international background, Felix Muennich is an experienced leader in the sporting and consumer goods industry. He will assume his position as Mammut's new CCO on November 1^st, 2022, bringing a strong mix of experience both in DTC and B2B. His skillset unites a vast knowledge of retail, sporting goods, and strategy. Over the past twelve years, Muennich has worked for Nike in various positions ranging from general and wholesale management to cross-channel DTC leadership. Most recently, he operated as the VP Inline Stores for EMEA. Before that, Muennich had been with the Boston Consulting Group for six years. 

Mammut welcomes a liked-minded outdoor enthusiast within its ranks: As a passionate skier and hiker, Muennich draws energy and inspiration from being in the mountains. ​ 

Felix Muennich, CCO at Mammut, remarks: "Mammut is a unique brand with a great history, heritage, and an unrivaled performance promise for anyone venturing into the mountains. It is an incredible privilege to be given the opportunity to help grow and elevate this business. I am excited to work with our strong commercial team to build our DTC presence and, just as importantly, grow our strong B2B partnerships to serve our consumers and mountain athletes." 

Heiko Schäfer, CEO at Mammut, comments: "With over 18 years of experience in the sporting and consumer goods industries, Felix is a true commercial expert. I am convinced that Felix will use his full energy and expertise to grow our business across all sales channels. I am very grateful that Simen Mørdre, our CCO ad interim until now, hands over a strong and driven team. I look forward to continuing to work with Felix, and our highly committed commercial team." 

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