Mammut joins FIS Freeride World Tour as safety partner
The Mammut Sports Group AG, a leader in high-quality outdoor products, including snowsport safety equipment, will be the official safety partner of the renowned FIS Freeride World Tour for the next four seasons. Together, they aim to reinforce safety in freeride sports by providing athletes with the essential gear and knowledge to navigate challenging terrain safely.
September 24, 2024
The FIS Freeride World Tour by Peak Performance (FWT) is an internationally recognized series of sports events uniting passionate communities of skiers and snowboarders. Thousands of local spectators and millions of international fans follow the competitions held at venues worldwide, including Verbier in Switzerland and Kicking Horse in Canada. The FWT has been a springboard to international fame for many athletes, such as the talented Sybille Blanjean, two-time champion Nadine Wallner, and the outstanding skier Jérémie Heitz.
As the popularity of freeride sports continues to grow, the importance of safety becomes even more critical. In response, Mammut will equip riders, FWT staff, partners, and media with snow safety equipment as the official FWT partner for avalanche transceivers, shovels, probes, avalanche airbags and backpacks. Mammut’s commitment goes beyond supplying gear: through safety workshops for athletes, the public, and the media, they will ensure that knowledge about preparation and gear handling is both refreshed and newly acquired.
Das Engagement von Mammut geht über die Bereitstellung der Ausrüstung hinaus: Mit Sicherheits-Workshops für die teilnehmenden Athlet:innen, die Öffentlichkeit und die Medien sorgt Mammut dafür, dass das Wissen über die Vorbereitung und den Umgang mit der Ausrüstung aufgefrischt oder neu erworben wird.
“Safety should always be the top priority for athletes pushing their limits in freeride sports,” says Heiko Schäfer, CEO of Mammut. "For decades, Mammut has supported athletes and riders worldwide, providing them with the tools they need to tackle any terrain safely, no matter how challenging. We are thrilled to partner with the Freeride World Tour for the next four years and help cultivate a culture of safety and awareness in the freeride community".
The partnership underscores both organizations' commitment to fostering a safe environment in freeride competitions.
Nicolas Hale-Woods, CEO of the Freeride World Tour, adds, "We are grateful for Mammut's support and commitment to safety in freeride sports. This partnership reinforces our dedication to looking after our athletes and ensuring they have the best tools available to enjoy the sport they love while minimizing risks."
The partnership will officially launch at the Freeride World Tour Opening Event in Baqueira Beret, Spain, from January 18 to 23, 2025.
About the Freeride World Tour
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS).
Press Release Partnership FWT.pdf
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